Monday, 29 April 2013

Social Media - Common Mistakes That Can Cost You Business

Social Media is proving to be incredibly important to businesses, large or small. Every time you send a tweet, update a status or publish a blog, you are creating something that is made for the world to see. Engaging with current and future clients, sharing knowledge and becoming an online presence can be conversational, fun and highly profitable. 
However, making silly mistakes such as spelling and grammar, or publishing inappropriate content or content not relevant to your business can be worse than having no social media presence at all. Remember, what goes on the web, stays on the web. 


Spelling & Grammar

Inappropriate  & Relevant Content

As a business, you need to beware of being associated with certain opinions that may cause your business or reputation harm by putting off potential customers. People use your Facebook or Twitter to get to know the person behind the business, be sure they like what they see. If you don’t want them to see your private information, set up a completely separate profile. 
  • Avoid overly political views, pictures, rants  – debate a news story if it is relevant to your business, the local area or trade but avoid being too one sided.
  • Don’t swear, post offensive pictures or comment on other peoples posts in an offensive manner.
  • Keep photos relevant to your business, staff, locations etc. ( Ask your staff first before posting any pictures of them)
  • Avoid directly "bad-mouthing" other companies. If it is a complaint regarding services, contact them directly. If it is a company in direct competition with yours, they will come off better in the long run.

If you aren't sure if a post or tweet is appropriate for your business, then it probably isn't. 

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