Wednesday, 25 September 2013

Business in Bath Catching Up with Mobile Technology

Here at Bath Business Web Ltd we are always keeping an eye on current trends and future developments on the Internet. We have recognised for a while that mobile technology has been pushing ahead at a rate which surpasses the best of human innovations

It’s hard to believe that it was only 2010 when we started buying tablets. Now we can easily do on tablets that we had been doing on laptops. Just as laptops were getting smaller and less bulky to carry around, the tablet comes along and makes those laptops seem rather prehistoric and cumbersome in a very short period of time.
By the end of this financial year it is expected that the sale of tablets in this country will outstrip that of the conventional desktop computer. Our trusty friend the mobile phone (less a phone now and more an interactive work and play station of immense variety) will also go forth and eventually outstrip sales of both these altogether. Last year well over 30 million phones were sold in the UK. It doesn’t take a lot of imagination to work out that is a huge number of potential customers surfing the Internet, looking for websites and information on these smart devices which they carry with them 24 hours a day.


Sales of tablets will eclipse that of PC’s and smartphones will outsell them all

Global sales of the personal computer (or desktop) has fallen for the fifth quarter in a row, making it the longest duration of decline in history. By 2017 it is predicted that PC’s will be only 5% of the smart connected device market. With tablets and smartphones growing to 16.5% and 70.1% respectfully.

This decline has been brought home to the everyday consumer in news bulletins, which tell us of the struggles of the big names in computer technology from the past. The household name of  Dell having to reinvent itself due to falling sales of PC’s. The once giant of business technology IBM selling off its PC business interests. As well as other such companies such as Lenovo and Hewlett Packard seeing sales of their conventional products at an all time low.
The research boys and girls at IDC (International Data Corporation to you and me) have come up with some interesting findings of the world’s markets in sales of PC’s and tablets.
What we know is that the mobile revolution is gaining momentum, rapidly. IDC predicts that the shipment of tablets will easily top those of desktop computers and laptops in the final quarter of this year. Overall PC shipments are still expected to surpass tablet shipments for the whole of 2013.  It expects that the competition between PC’s and tablets for overall sales will be done and dusted by the end of 2015 with tablets outstripping shipments of PC’s on an annual basis from thereon in.

Business in Bath, internet, mobile technology, laptops, desktops, PC's, smartphones
Estimated Shipments for 2013
IDC predicts the forecasts sales for 2013 of desktops will be 134.4 million, laptops 180.9 million and tablets 227.3 million.

That represents a market share of 8.6% for desktops, 11.6% for laptops and 14.6% for tablets.

Not bad for a technological wonder which no one was using four years ago.


A worldwide increase in shipments of tablets and smartphones markets are showing early signs of saturation. This will bring down the price of the various devices, which will change things still further

Business in Bath, internet, mobile technology, laptops, desktops, PC's, smartphones
Predicted Shipments for 2017
The growing popularity of tablets and smartphones has thrown the PC industry into its longest downturn on record.

The smart device industry is in a constant state of change and development.

Wise business owners need to keep up to maximise their own marketing and online advertising on the Web.  

The pace of the industry is rapidly changing. The smartphone market has seen touch screen and voice command mobiles coming in to their own. Which may explain why the 'once upon a time everybody wants one’ Blackberry, is diminishing the hold on the market it once had a year or two ago. Even the iPhone, as good as it may be, has plenty of competition with other similar smartphones snapping at its heels, which are often just as smart and often a fair bit cheaper.
So here’s a wee bit of advice from Bath Business Web Ltd to all you businessmen and businesswomen in Bath and the South West. If you have a website, web presence or you are advertising your business on the internet, then get good sound advice as to whether people will see it as it should be seen. Website Designers and Social Media Marketing in Bath
The change of consumer technology has meant that the visibility of a website (or many other marketing mediums on the Web) can be drastically be impeded by using a platform which was created to show off your website pages on a desktop PC (on a big screen).

There are many hundreds, if not thousands of pages on the Internet which are just not that efficient, easily browsed or even visible on either a tablet or smartphone. As a business person you will need to catch up and make changes to your Internet marketing. Because if you haven’t, then it is almost guaranteed your competitors have. Then they will have the edge over you and any potential customers looking at your Internet advertising will go to them. Why? Because you didn't keep up or take notice of the tide of change in technology.

Don't be PC. Be Smart!

Blogger for Bath Business Web Ltd - Website Designers and Social Media Marketing in Bath

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