Why does my Business in Bath need Search Engine Optimisation (SEO)?

Do you know what to do to help your business website in Bath reach the first page of Google or any other search engine? Does your website for your business in Bath have a strong presence on the internet? If not, read on….

You being good, honest, reliable and sensible business people of Bath want to know that you are doing your best to ensure the business in Bath that you own or manage works efficiently and productively. This of course, includes the marketing and advertising of your business on the internet.



Front page results

Once you have a website built you will want it fit for purpose and fully functioning to meet your business and ecommerce needs.

This includes how to show it off to the world and make it very visible and accessible to any potential new client’s or customers.

To me it’s a bit like how best to place an advert in a newspaper or where to distribute those leaflets for maximum effect.

As a business person you know better than most the need to maximise your advertising and marketing potential, while taking into account the time input or financial costs of doing so.

In the online world this is where SEO or Search Engine Optimisation comes in.

It is just one element of helping your business get the most out of the internet and the most out of your website. That’s where a team of professionals known as SEO Bath come in to their own.


Click on here to find out more about SEO Bath

SEO Bath are part of the business website designers and online business directories known as Bath Business Web Ltd. They know all there is to know about the internal workings of the internet and good sound SEO.

Bath SEO support hundreds of local business entrepreneurs to maximise their websites true potential. They not only operate in Bath, but have business connections that stretch across Somerset, Wiltshire and Bristol to help their clients achieve front page results in Google, Yahoo and all the most used search engines throughout the UK and the world.

The good people at SEO Bath, aka Bath Business Web Ltd, know full well that successful search engine optimisation (SEO) is one of the many vital components which help your business website outperform your competitors. 


Bath Business Web SEO, Web Design & Directories

They have encountered too many business owners over the years who have not considered the SEO needs of their website.

They have experienced first hand the results of business people who have struggled to get any sort of return on the investment they made in the build and construction of a well-designed website.

No use having an all singing all dancing website if it can’t find the dance floor to perform its best.


So good business men and women of Bath, Bristol, Wiltshire and Somerset, don’t in any way assume it is good enough to build a website and think that people will be able to find it. Let’s face it your website has to do battle amongst the hundreds of other websites on the internet which are selling or offering products or services just like yours. 

Not to mention all the websites, directories or social media links which appear in-between those websites on the search engines. It’s a minefield out there and one where you need to have the right gear and the up to date technology to get through it to reach the top and be safe in the knowledge that your business is up there with the best of them.


Contact SEO Bath by clicking here

Every day in Bath many people use the internet as a means to find the services, products or professionals in their local area. A search engine such as Google is often the first place the go to. They can do this at home on their PC, on the move with their laptop or tablet. But more and more they are just using that very common device, the mobile phone to search the internet and download the websites the wish to view.

The websites they view may or may not include yours. I mean to say, do you know how many people are visiting your website every month? Do you know how many are going beyond the first page? Do you know how many people who contact  you have done so because they found your website? 


Ensure search engines find your business website

Some of this information you can get
through the use of Google analytics and a good business person will analyse the performance of their website.

It’s also good to get feedback from new callers. Remember some may have seen your website, but how did they know about it?

It’s no good just asking did you get our details by visiting our website. Because it doesn’t tell you if a friend gave them the details, if they saw a leaflet or flyer or an advert in Yellow Pages.



So there is a need to ask very precise questions on how they came across your website if you are going to gain insight to the effectiveness of the sites ability to perform.



Google Analytics for your Bath business website

So if people are going onto a search engine, in what ways does SEO help you once they get there?

Well search engine optimisation has a number of key elements. Far too many and sometimes a tad complicated to explain in a simple blog.

As well as an ever changing way which Google change the ‘rules of engagement’ on the internet and the changes they want it to achieve for the future of their own business.

Remember Google is a business like any other and can make even more money from the likes of you and me if it too is to keep up to date with the demands of the people who browse the internet. After all Google is a business worth millions and will continually progress and change to fill that financial pot and help it stay at the top of its game.



Getting the keywords right helps with search engine optimisation

So the easiest and most common element to understand with search engine optimisation (SEO), is that of ‘keywords’.

Keywords are the words people use when searching on the internet.

Keywords are also the words that best describe your business, products or services which are most likely to be used by the general public.

So if I am Joe Bloggs and I want someone to come and service my central heating boiler the keywords I use are likely to be ‘plumber Bath’ (as I know plumbers do that sort of thing and I live I Bath).

Am I likely to type ‘central heating technicians Bath’, well not really as a majority of the public may not use that terminology. They may use ‘central heating engineers bath’, that is more common. See what I mean?

So it doesn’t matter what you call yourselves, its what the public are currently calling your type of business or profession that counts. People are also a bit lazy, as well as time demanding and will want to use as little words as possible. Generally people will think of the one word that describes to a T what they are looking for as well as the town or area they live.


SEO by Bath Business Web Ltd

If people type in ‘plumber’ on its own they will get everything there is to do with the word plumber in the whole of the world on the internet. That will include papers or articles written with the word plumber in them.

This will include businesses throughout the globe with the word plumber, some of which may or may not actually be plumbers of course.

There will be all manner of websites and any from Bath will be totally lost in the sea of websites and links in the search engine.

That’s why if they type Bath as well as the word plumber it narrows the each down immensely. As you can imagine lol.



When your business has its website built make sure there is text in the website which reflects and reproduces the words which the public use when searching on Google. If not, get in touch with the SEO professionals like SEO Bath who will put it right.

If you are a plumber in Bath and you don’t have these words strategically written throughout your website, then it is more than likely our site will not be found by Google. That is to say Google will only relate the words used by the people typing in their keywords and who are looking for sites with those words in the text and content of a website, regardless of whether or not it is a plumber or not. Google will prioritise websites which follow these simples ‘rules of engagement’ and your website will be there somewhere. It’s just where? And if it is 3, 4 or 10 pages from the top, well what can I say? Who do you know ever goes looking on those?

Keywords as I say are just one element of search engine optimisation. And just because you have the right keywords in your website now doesn’t means that the will be the keywords you need to consider for the future. Google is constantly changing, the internet is constantly progressing. So you and your website needs to keep up and change with it.



SEO Bath leading the way on the Internet

That’s why a number of companies use professional SEO experts to do it for them and keep their websites up to date and maximise visibility on the internet search engines. After all I said keywords is just one element. Other things which help the SEO process are well written and keyword effective blogs, social media input, use of effective back end coding and front end content, correct use of alt tags and meta descriptions.

Some of these things I realise, will not mean anything to you, but website designers and engineers will klnow exactly what they are and the necessity to use them effectively and in accordance with search engine requirements.

Bath Business Web's SEO specialists are experts in search engine optimisation and have successfully built and optimised hundreds of websites for clients in Bath. We achieve countless front page results for Bath businesses in search engines such as Google and Yahoo thanks to our expert knowledge of SEO.

There are lots of SEO techniques that can benefit the search engine optimisation of a website, and it is certainly not as simple as adding a few keywords to your metadata. SEO Bath know what it takes to get your website onto the front pages of major search engines like Google. In fact Bath Business Web's SEO experts in Bath have gained such great results for so many clients in and around Bath by using our SEO methods, that our websites dominate the listings for many popular search terms in Bath.

How can a business in Bath improve on what it has already?

One way to do this is let the good people at SEO Bath can help you set up Google Analytics. Google Analytics is a free tool to allow you to follow the flow of people traffic coming to your website.

 

Front page results from SEO Bath

This includes detailed analysis and information on number of visitors, whether they got to you through a mobile phone or otherwise as well as much more regarding the activity on the site.

 

Having this tool from Google will give you the edge over the competition.

 

Your business websites ability to rank highly on any of the search engines will of course have a dramatic effect on the traffic to your website.

This traffic of human visitors and potential customers of the future, can then be turned into custom or trade. It’s worth noting that over 70% of web users say that after the third page of a search engine they abandon the search. That means that if your website doesn't appear on the first three pages of that search engine, people won't find your site.

 

Remember, Search Engine Optimisation (SEO) is equally as important to the end results of your website as the design itself. You will want your business website in Bath to look good, function well and be very visible on the internet.

 



SEO Bath

How the website looks is irrelevant if it is never going to be found or seen by any potential customers. The only way to make sure people will find your Bath business website is to ensure it is optimised using the latest SEO methods.

 

When Google, Yahoo and other search engines look at your business website, they don’t view it in the same way as you or I do. Instead they send out crawlers to view the source code of the site.

The source code, or html, is a website code language used to dictate how elements such as text or images should be laid out on the various webpages of your Bath business website.

There are certain factors in the source code which will give the crawlers extra information about the content of your business website.

If Google finds lots of relevant references (such as the keywords used) to a particular topic throughout the source code of the site, then it will rank that page highly for that particular subject.


So don't go leaving it to chance with your own business in Bah website.Do what you can to make the most of the expertise and tools available, to ensure your website has great visibility on the internet.


Expertise in Search Engine Optimisation of your Bath Business Website

I am looking forward to seeing your Bath business website on the internet very soon. Why not contact me and let me know how you are getting on reaching that top spot on the first page of Google. See what you can do to knock out the competition and take the lead for you, your business and your future.

All the best,

Bingham

Blogger for Bath Business Web Ltd
Your local Internet Marketing Specialist, Business Directory and Website Design Company

Bath Business Web Ltd - Bringing your Business to Life 

Call for a free consultation and find out more about how you can help your business grow

 

01225 920 503

 

Bath Business and Search Engine Optimisation (SEO)

This is for all you businessmen and businesswomen in Bath, Bristol and beyond who have a website or are intending to have a website for your company or business. This is a brief, uncomplicated explanation of what SEO (Search Engine Optimisation) is all about.

It is simply how to manoeuvre your website as near to the top of the first page of a search engine, such as Google, Bing, Yahoo etc. as possible. And for it to remain as constant as you can to keep it, in that position, or near to that position.

 

Google's Search Engine

Imagine you're a pop group and you release a new single. Your aim is to have a number one selling record and that is reflected by where you get to in the pop charts. You may go in at number 29 or number 10, to then creep further and further up the charts to a higher ranking position.

Often people will see it there and on that alone assume it is a great song. So more people go buy it and push it up still further.

A search engine performs in a similar way. If people see your website on the first two pages and particularly on the first page, then they assume you must be better than the competition. In reality it does'nt mean anything of the sort of course.

 

Where a website sits on a search engine says nothing about how good a plumber or electrician can do their work. What it does say however, is that your marketing techniques of optimising your website for the best possible position on a search engine are better than the competition. Get it?

Wikipedia defines search engine optimisation as follows:

Web definitions

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. ...

We all know that Google is the biggest of the search engines. Like the others Google has rules and follows certain practices which determine how websites perform or are ranked on their search engine. These rules and practices change from time to time, so it’s vital to keep up or your website can go down the rankings as quick as it went up. That’s where sound professional advice can help to assist this process.
  

Google ranks websites which are relevant and commanding the appropriate layout. That layout includes number and quality of pages, the amount and type of wording, the relevance of photos, images or video, links to other websites, how your website interacts with other mediums on the web such as Twitter or Facebook etc. All these things and more can help Google measure the relevance by analysing all this information.

  

If you already have a website or have been looking into the idea of having one you will come across the term…… 'keywords'. Keywords are simply the words which people use to search for particular things on the internet. So if you were looking for a plumber and you live in Bath the most likely words you write into Google are ‘Plumber Bath’ or Plumber in Bath’ (these then constitute as the ‘Keywords’).

You may also write ‘Central Heating Installation Bath’, knowing that Plumbers do that type of work. So the Plumbers website needs to ensure all these words are placed into the text of the website to cover all the ways people will search for the services or products they supply. So depending on the nature of your business, there could be a whole range of keywords or combinations of keywords which will be used by people searching for whatever it is you offer.

Another term you will hear when constructing your website is 'links' or ‘backlinks’. Basically it is how  you link to another site or how another site links back  to your site. This can be done in a number of ways. Your site may well link up with the professional body to which you belong. They too may then link back to you. It may well be that other websites link to you, but you don’t to them.

Either way, what Google does is measure these through what is known as Google’s algorithm. This is the software it uses to rank website pages and decide which one it deems relevant and important to then increase its visibility. Visibility in this case means to go up the rankings of its pages, as a website is more visible the closer to the top page it gets. This is because people will rarely go searching beyond the third or fourth page of any search engine.
 
Another way to look at it is that a link from you to another website page is like casting a vote at the polling station. It suggests that you are offering a vote of confidence in that website and that the website you link to is a good one to follow. Google will see that and respond accordingly, as it likes to measure what we like to see. However, there are links which are better than others or links which are not useful or can decrease the visibility of a website. A bit like voting for the bad guy, Google will recognise the bad guy and penalise you if you have links to him. Links are a necessary part of your online marketing strategy to get your website up those search engine rankings. So again this is where good sound professional advice and support comes in.

What the link ultimately should do is:

1. Send valuable traffic (visitors) to your website

2. Inform the search engines that your website is one that is commanding

Google promotes pages to the top positions which it deems to be commanding or authoritative.



The Basics of Search Engine Optimisation

This means you need to write the relevant content and build links which will support this.

This is about quality not quantity. As 15 or 20 links from relevant websites to your website will have a better impact than 100 poor valued links, which can lower your ranking.

And don’t just let it sit still. Keep doing it, improve on it, update it.  Add new text or refresh what was already there. Google responds well to this.
  


SEO is also about the internal workings of your website and how it is constructed. The construction of a website is as complex as constructing the inside of a computer. If we could see inside a computer then we would see an array of electronics that would baffle and bemuse us. If we were given all the internal parts separately and told to put them together, joined at the right places to the right pieces and then programme it accordingly we would be at  a loss. Well the construction of a fully functional website is no different. Below are just a handful of the things you need to consider if you were going to construct your own website from scratch:

• Make sure your title element (tag) describes the page and uses keywords. Every page needs its own title tag. The text in the title tag is used by search engines for indexing your page. It’s also used in the Search Engine Results Pages (SERPs) as the text in the link that links to your page.
• Make your URL’s Search Engine Friendly. They can help to describe the page and use keywords. Keywords in URL’s can help you rank for a keyword or phrase.
• Describe your page in the meta description element (tag). These elements should be unique for each page.  If you write good meta descriptions Google will highlight keywords that match the search and this could mean the difference between getting a click and not getting a click.
• Use the me keywords element (tag) for important keywords. Only add keywords that describe the page, don’t add unrelated keywords.
• Use a CSS based design and adopt web design best practices for styling your page. Search engine spiders don’t see what users see. They have to parse all the code that makes up a page including all your HTML.
• Make sure your page content is correctly tagged. For example if you have a main header make it an H1. By tagging your content you are providing the search engine spiders with a clue about what’s important on the page and what isn’t so important.
• Use Google Analytics to measure what is working and what is not.

Hmm! Thinking that there may be a need for a professional website designer now?

 

Professional Web Designers in Bath

 

So go out there and create a great website. Provide a website with the services or products that you know people are looking for and in a way that they will search for. Share (link) your great website to other great websites and then watch how many more visitors go to your site. That in itself will improve your search engine rankings for starters. That’s what we call optimising your website. That’s search engine optimisation (SEO).

 

So make sure you are up to speed with the latest goings on with Google, Bing, Yahoo and the other search engines out there to get the very best from your website. Get good professional help and support from those who are keeping their eye on the game and know the ins and outs of the various algorithms and practices that these search engines are using.

Bingham

Blogger for Bath Business Web Ltd

Bath Business on the Web

The Internet is awash with colour and graphics. When it comes to Bath Businesses on the Web, they too show off their colours and design in exceptional detail. 

Website Design by Bath Business Web Ltd 

There is an array of websites which will draw one in to a world of business and commerce. Websites which offer insight into the world of their owners and information on products and services. It is truly amazing how many different ways there are for a business can sell itself on the Internet.
 
The whole concept of the Internet is about communication which is achieved in a variety of ways.

Pictures and images show off various aspects of the business, while the colours and tones draw us in. 




Website Design by Bath Business Web Ltd

The use of text and well written dialogue whether it is for builders, plumbers, shops or restaurants needs to be interesting to the reader. They need to capture and captivate the readers imagination to want to continue and find out more about the business and what it has to offer. 

 

Just like the overall layout or design, the text and the flow of information and interesting written communication is often the key as to whether or not the reader will go beyond the first page. Enticing a potential customer to the page with your contact details is a challenge in itself.

 



Website Design by Bath Business Web Ltd 

Each and every Bath Business on the Web needs to make a good impression. After all you are advertising and marketing your business. You are showing off your brand, creating an image and more often than not, a first impression.

 

You will therefore want your advertising on the Internet to be bold and stand out from the crowd. The colours need to reflect your business and the font you use can sell or not sell your company name. You may want to use glossy pictures of your work, videos or state of the art video graphics with your own on-screen presenter.
 

Website Design by Bath Business Web Ltd

The very layout of your website will ensure the reader is drawn to those special offers or the encouraging prices you want to share. Well positioned links or buttons will tempt the viewer to go to places in the site which will lead them closer to wanting your product.

 

People will also come to expect certain styles or certain layouts from the various businesses, shops, professionals and tradespeople which advertise their business in this way.

As a Business in Bath you will want to make sure your website design meets the standard and professional expectations of your trade. If you want to maintain credibility and ensure any new customers have faith in your services, then that design could make or break you and your business.

 

Website Design by Bath Business Web Ltd

Whatever you do, get advice from a qualified and experienced website professional who can help you design a website which matches the business you own. 

They will also advise you on the content and information which will drive your website up the search engine rankings.

No point having an artistic design with informative content if no one gets to see it.

Every business needs to advertise. All successful businesses have a variety of well tested marketing strategies. A website is just part of that. 

In this day and age of the Internet being such an integral part of our lives, can you really ignore that fact that a majority of people have that Internet experience sitting in the palm of their hand.
 



Website Design by Bath Business Web Ltd

You deserve more for your business. Your business is your lifeblood to success.

You will want to do everything in your power to help it succeed.

A website is your opportunity to show off your business to the world. It is your platform to encourage and entice people to buy your services or your products.

A website is like having a newspaper advert, bill board, radio or TV ad, business portfolio and business card all in one.

Nowhere in the history of business has there ever been anything quite like it.


Ensure you advertise  and promote your business in the best light and that your website is professionally built and correctly coded for search engine optimisation.

Ensure it is compatible with mobiles, tablets and computers.

Ensure that people will find it and act on what they see.

Whatever you do, however you do it, always bear in mind the impression you are creating for your business.

So maybe it's time to act. Time to get on the Internet or pick up the phone and have a chat to the people in the know. 

Bingham
Blogger for Bath Business Web Ltd

http://www.webdesigninbath.com

Building Websites for Business Success in Bath

Bath Business Web Ltd is an Internet and Social Media Marketing Company specialising in the construction of websites and is committed to the success of all businesses in Bath and the South West.

Bath Business Web Ltd 7, Pierrepont Street Bath BA1 1LB

At Bath Business Web we run a number of successful online business directories covering Bath, Bristol, Warminster, Trowbridge, Chippenham, Frome and Calne.

The age of paper directories is coming to an end. The majority of people are now turning to the internet when looking for a tradesperson or service local to them. For nearly ten years Bath Business Web have built up a large online presence helping put people get in touch with a range of professionals to suit their needs.

Hundreds of companies across Bath and the surrounding areas have discovered the many advantages of being listed with Bath Business Web. Our Bath Business Web Directory alone receives an average of 5,000+ visits every month.

At Bath Business Web we not only run a range of online directories, we also offer a comprehensive website design and optimisation service. Having a website to represent your company has a number of advantages. Not only does it ensure that your information is available to potential customers 24 hours a day, it also allows you to advertise your business across the world's most successful resource for information, the internet.

As soon as you have a website up and running, you need to get it noticed. This is where our extensive knowledge and experience of Search Engine Optimisation (SEO) comes in.

With our fully qualified website designers who are trained in SEO, we can provide you with a website that works for your business. Not only are the websites we create fully optimised, they are also W3C compliant, a major advantage when getting your website recognised by Google.

We also have proven front page results for many businesses, throughout Bath, Bristol and the South West. You can watch a range of video testimonials left for us by companies happy to recommend Bath Business Web, by clicking here: Bath Business Web Ltd - Testimonials 

Or watch various business owners in Bath or the South West tell you about us in video testimonials here: Bath Business Web Ltd - Video Testimonials
 
You can also view a portfolio of some of the websites we have created on behalf of the businesses of Bath and the South West here: Bath Business Web Ltd - Website Portfolio
 
If  you’re not advertising or marketing your business on the internet then think again. All those hundreds, sorry I mean thousands of people with tablets or mobile phones, of which you are inevitably one, are looking on the Internet 24/7. They just reach into their pocket and get in touch with the world your business is not yet part of. A world that reaches more people than any advertising medium has ever done in the history of marketing, whether that is newspapers, radio or the telly, combined.
Business owners in Bath, Bristol or the South West, don't wait any longer, let us help you improve your company's web presence today.

Bingham

Blogger for Bath Business Web Ltd