Tuesday, 10 February 2015


Donald Trump put it like this, “I think big, most people think small, this gives me a distinct advantage.” He’s absolutely spot on – and when I first heard him say those words, back in 2004, it changed my life. Because I started thinking big too.

Today’s circumstances bring a lot of potential for new ideas, new tipping points in communication, and new ways of building communities of buyers. But without big thinking, you won’t be able to take advantage of any of it. Today, it’s about exploring challenges and opportunities in new ways, not in doing things like we did five years ago!

Mediocre is ordinary. But you know what? That’s the standard of the vast majority of businesses. They’re ordinary. They don’t have the balls for big thinking.

Do you?

If you’re not setting big and bold goals, having big and bold thoughts and putting your plans into action in big and bold ways, then you’re running just another ordinary business. You’re aspiring to the status quo. And I can tell you what your results will be. Mediocre. Ordinary. Normal. If you’re lucky.

Be among the elite

Here’s the truth: if you think big and set ambitious goals, you’re going to be among a select group of businesses. That’s because there’s less competition for the big goals. Most businesses are chasing mediocrity.

And here’s some more truth: Everyone knows it. Their customers, their employees. Everyone.
If you’re going to succeed big, you need to think big. You need to surround yourself with successful, positive people. Surround yourself with people who also think big and, importantly, people who’ve created big success and who inspire you!

These personalities are contagious. They’ll lift you up and encourage you so that you can not only think big, but do big.

You’ll also want to avoid those who “think small”. Just as big bold thinkers will lift you up, small and dim thinkers will bring you down to their level. So much of success is who you surround yourself with, and who you have on your team, not only in the game, but at your side and behind the scenes.

You have a choice. You can choose where you aim for. If you shoot for mediocrity, you won’t be lonely. But you won’t be successful either.                                                                                                                                                                         From the book “It’s all changed” by Nigel Botterill 2011

We found this book by Nigel Botterill, owner of the Entrepreneur’s Circle and owner of other million pound businesses, very interesting and a lot of it makes sense.

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