Donald Trump put it like this, “I think big, most people
think small, this gives me a distinct advantage.” He’s absolutely spot on – and
when I first heard him say those words, back in 2004, it changed my life.
Because I started thinking big too.
Today’s circumstances bring a lot of potential for new
ideas, new tipping points in communication, and new ways of building
communities of buyers. But without big thinking, you won’t be able to take
advantage of any of it. Today, it’s about exploring challenges and
opportunities in new ways, not in doing things like we did five years ago!
Mediocre is ordinary. But you know what? That’s the standard
of the vast majority of businesses. They’re ordinary. They don’t have the balls
for big thinking.
Do you?
If you’re not setting big and bold goals, having big and
bold thoughts and putting your plans into action in big and bold ways, then you’re
running just another ordinary business. You’re aspiring to the status quo. And I
can tell you what your results will be. Mediocre. Ordinary. Normal. If you’re
lucky.
Be among the elite
Here’s the truth: if you think big and set ambitious goals,
you’re going to be among a select group of businesses. That’s because there’s
less competition for the big goals. Most businesses are chasing mediocrity.
And here’s some more truth: Everyone knows it. Their customers,
their employees. Everyone.
If you’re going to succeed big, you need to think big. You
need to surround yourself with successful, positive people. Surround yourself
with people who also think big and, importantly, people who’ve created big
success and who inspire you!
These personalities are contagious. They’ll lift you up and
encourage you so that you can not only think
big, but do big.
You’ll also want to avoid those who “think small”. Just as
big bold thinkers will lift you up, small and dim thinkers will bring you down
to their level. So much of success is who
you surround yourself with, and who you have on your team, not only in the
game, but at your side and behind the scenes.
You have a choice. You can choose where you aim for. If you
shoot for mediocrity, you won’t be lonely. But you won’t be successful either. From the book “It’s all changed” by Nigel Botterill 2011
We found this book by Nigel Botterill, owner of the Entrepreneur’s
Circle and owner of other million pound businesses, very interesting and a lot of
it makes sense.
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