Google doodles McCay

‘Little Nemo’ by American cartoonist Winsor McCay was commemorated this week by Google in a very special version of one of their infamous headline images, or ‘doodles’ as they are known. It is the first time an interactive comic strip has been used as a doodle.

McCay’s work included comic strips and animations, with the artist credited as an inspiration to many industry giants including Walt Disney. The popular character of Little Nemo first appeared in the New York Herald and New York American newspapers in 1905. Originally called ‘Little Nemo in Slumberland’, the iconic images and adventures celebrated their 107^th birthday this week.

With Google’s largest ever ‘doodle’ being revealed this week, I take a look at my favourite doodles in the last 12 months and what they mean to me.

5) The 46th Anniversary of the first broadcast of Star Trek

This interactive logo is a feast for Trekkies like me, with classic sounds from the TV series and affectionate digs at some of the more nerdy in jokes, such as the poor redshirt's inevitable state. Raised to love early Star Trek by my Dad, despite it being on the third or fourth set of re-runs when I was born, I adore the hidden sections of this doodle and love the act of celebration from unrepentant fellow Trekkies at Google.

4) The Opening Ceremony 2012

 Whether you loved it or hated it, no one could ignore the Olympics in 2012. Dominating political speculation about the economy, TV coverage and newspaper column inches and getting a firm grip on retail products and marketing, the Olympics was everywhere. Google produced a massive 17 Olympic themed doodles, a truly Herculean effort (get it?)

3) Amelia Earhart's 115th Birthday

Amelia Earhart is a true symbol of courage and determination, as well as being a hugely strong female figure and an icon of millions. The first female pilot to cross the Atlantic Ocean and proud holder of the U.S. Distinguished Flying Cross, her disappearance over the Pacific Ocean in 1937 is still remembered as a great loss to America and to the world. As a woman, I find her commitment to women's rights and her strength in the face of Victorian society's perception of women a true inspiration.

2) The Queen's Jubilee

Great Britain loves a party and it loves it's royalty. In 2012 we got to throw a massive party for our respected and adored monarch, Queen Elizabeth II. Music, dancing, art and history blended together with street parties and memorabilia. Some called it stunning, others felt it was tacky, but everyone agreed, it was an incredible moment for Britain and her Queen. For me, it was a reminder that despite all the changes in the world and the speed of development, we could still embrace a symbol of tradition and continuity. Not literally embrace, obviously. Unless you fancy life in the Tower.

1) Charles Dickens 200th Birthday

When I was given the novel 'Hard Times' as one of my essay titles at A level English, I was delighted. I had read 'Great Expectations' many years before, but had been distracted by modern novels since. Growing up in the beautiful town of Bath, with its huge Georgian houses and its popularity for Victorian period film makers, I was more than happy to indulge in the works of what I, and many others consider the greatest authors of that age. Google joined the rest of the world in celebration of his 200th birthday with this stunningly detailed doodle.

and last but not least...

Although not an actual doodle, the Zerg Rush 'easter egg' was a joy to behold. As a lifetime Blizzard fan, it was wonderful to watch my screen being devoured in a hungry homage to Starcraft.

3 things to consider about sponsorship

3 things to consider about sponsorship as a small business

Small businesses are constantly seeking ways to promote their services and their skills. From electrical contractors to gallery owners, developing a solid marketing strategy is vital if you want to grow your business. 

One option that may be available to you is sponsorship. Sports teams at every level, individuals looking to break records or increase their visibility or an upcoming event all need revenue to reach their goals. This is where you come in - as a corporate sponsor you provide needed income in return for public recognition of your name and brand. 

Think about local football or cricket teams. They need to buy kit, perhaps maintain training grounds or club space, pay for advertising and so on. So they attract sponsors from the world of business, who put up bill boards and signs on the pitch in return for monthly or yearly payments.The team can now pay for their new away kit and the business has a very visible ad on their pitch. Everybody wins.

Or do they?

Here are 3 things to consider before taking up sponsorship as a marketing strategy...

1) Image association

Tying your brand to a group or an individual can provide powerful associations. A winning team, or a courageous last placer, can provide positive associations for your company.

This does cut both ways, however. The arrogant midfielder who swears at every match and the dispirited coach who is a public drunk also gets associated with you, but not in a positive way. 

It is best to carefully consider your chosen sponsee. Protect yourself as much as you can by doing your homework on your chosen people. Monitor their behaviour and public image for a while before taking the plunge.

2) Product and service awareness

You invest a certain amount of money and in return get a platform from which to advertise your business. It's up to you how you do this. One option is to highlight products and services - perhaps the most popular type of garden furniture you make, or maybe a slow selling menu that you want to promote. By using your visible space e.g. billboard, section on their website or brochure, you can speak directly to consumers who follow your sponsee.

Be aware of your competition however. Many people have multiple sponsors, often from the same industry. You do not want your latest range of paper office supplies advertised next to a piece of new technology promising a paperless office.

Try to build a close relationship with your sponsee and stay involved in the process of placing sponsored advertising. That way you have more chance of some control over who you share space with. 

3) Local sponsorship

The goal of local sponsorship is to invest in local resources and communities, supporting local culture and funding things close to your employee's hearts. These types of sponsorship can promote excellent public relations in your area, develop a loyal customer base and improve the morale of your staff. 

Looking at the flip side, local sponsorship can often be exactly that. Recognition can be thin on the ground outside of the local area, or worse, outside of the specific industry you are sponsoring. You can work hard to promote a local youth shelter or a charity cake sale, but ultimately you may feel no real effect from a wider marketing point of view.

Understand the limitations when putting together your sponsorship plan. Aim for a balance between investment and return to ensure you don't overspend on concerns that have a lower publicity potential. By all means cover your finance manager's Teddy Bears Picnic charity event, but don't rank it higher than a rider in a coast-to-coast triathlon when allocating the sponsorship budget.

Avoiding sponsorship disaster requires planning, forethought and a certain amount of luck, but when done properly it can be hugely beneficial. With a sensible and professional approach, sponsorship can be an empowering and lucrative marketing strategy, as well as a fantastic opportunity to support local and national teams, groups and events. 

Bath Business Web proudly sponsors LarkhallAFC